SEO : Search Engine Optimization Strategies

Search engine optimization or SEO is the process of improving the visibility of a website or a web page within search engines through un-paid search results. Other forms of search engine marketing (SEM) target using paid listings or pay-per-click (PPC) methods. In general, the higher in ranking, and more frequently a site appears in the search results list, the more visitors it will attract from the search engine. SEO should target different kinds of searches, including image searches, local searches and industry specific searches. This will give your website a full impact web presence

SEO should always be employed as a highly effective Internet marketing strategy. It basically takes into consideration how search engines work and what people search for. Optimizing a website usually involves editing its content and underlying code (HTML) to both increase its relevance to specific keywords or "key phrases" and to remove all the barriers to indexing by search engines.

Because effective SEO usually always requires changes to the source code (HTML) of a site and site content, SEO should always be incorporated into the initial website development and design. Full Impact Web Design offers search engine friendly web designs, navigation menus, images, videos, shopping carts, and other design elements that have been optimized for the purpose of search engine exposure.