As we all know, a newsletter is simply a publication that is regularly distributed, hopefully about topics that are of interest to its subscribers. Likewise, newsletters delivered through email (eNewsletters) have increased in popularity for the same reasons email in general has gained popularity over "snail mail".

eNewsletters can be used by clubs, organizations, societies, associations, churches and especially businesses that need to deliver information of interest to their members, customers or employees quickly. Sending newsletters to customers and subscribers is a common marketing strategy, which can have benefits and drawbacks. eNewsletters usually include news, tips, sale announcements, and upcoming events, as well as contact information for general inquiries.

Practical Uses for eNewsletters

The most important reason to use newsletters is Branding. It puts your "brand" or look in front of your subscribers on a regular basis. As long as you're providing interesting and informative content, people will look forward to receiving your publication. You may want to have several mail groups set up to receive specific information on a regular basis. For example, if you were an accountant, you may want to set up mail groups for quarterly return reminders, end of fiscal year reminders, or, tax time is right around the corner reminders. You could also set up groups to notify individual clients of any changes in the tax code, ie: by proprietorships, partnerships, LLC's, S-Corps, and C-Corps.

As you can see, the possibilities for deploying eNewsletters are endless, and if used strategically, you can differentiate your company, product, or service from your competitors. You are also creating a "value added" aspect to your business that your clients and customers will appreciate.

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