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In case you're wondering, yes, I do love coffee. If you ask anyone who knows me, they would tell you that they rarely ever see me without a cup nearby, as a matter of fact, I'm drinking one right now. I even once went into a store that I have frequented regularly for years and forgot to take my "To-Go" cup in with me and three people asked me how I was doing and where was my coffee cup at. So, when I ran across the image on the left, I couldn't resist. I guess it's a good thing I didn't decide to put up a "healthy living" blog. Anyway, on to the meat of the matter.


Publishing a blog on your website is one of the easiest and most effective forms of Internet marketing and it's also a major factor in site optimization - SEO. What could be better? They are fun to maintain, only take a few minutes a post, help drive traffic to your site, and help move your site up in search engine rankings. Once its set up, all you have to do is just post and respond.


Search engines give preference to sites that regularly publish "fresh" content. Publishing a blog on your site is a good way to add fresh content on a regular basis. If you are really good at writing relevant articles, another site may grab your blogs RSS feed and publish it on their site which will provide links back to your site. This will increase SEO visibility even further. We have three examples of using other sites feeds to show you how this works. One eMarketing feed, one Web Design feed, and one SEO feed.


The reason I decided to put up this blog, in addition to SEO of course, is to help educate clients who don't know a lot about web design, SEO and Internet marketing, but would like to, just to be able to have a better understanding of what's going on so they can plan their direction more effectively and make better informed decisions. I don't think that's too much to ask. They just don't want to have to deal with someone "talking down" to them. This is singularly the most common complaint I hear from clients. "Oh, I would tell you, but it's too technical." "Oh, you want trained on this, well, that will be extra." or my favorite one after the website is up and running, "Oh, you want SEO, that will be extra." If you hear any of these things from your developer, my advice would be to cut your losses and run! They are either incompetent and trying to hide it from you, or, trying to jack up the price on the back end. Either way, it's unethical at best and they definitely don't have your best interest at heart. I hope this blog helps.

Beware of Overusing Flash

It is important to know several things relative to website design that effect the overall performance of your site.

1.) Flash does not optimize very well.

2.) Images do not optimize at all (Except for alt tags, and file names)

3.) Javascript effects, along with HTML and CSS, mimic flash content and optimize very well.

Having said this, I will also add there are times when flash is appropriate. If you are incorporating a Flash presentation, or perhaps an advertising banner into your content, Flash can be very effective. What I am mainly warning of is OVERUSE of it. Some people have entire websites designed with Flash and they will suffer in SEO as a result. There are other alternatives that create some of the same effects that do optimize well such as jQuery and MooTools, They use a script which calls in content that is completely visible in the source code. That same content is also readable by search engines. The header on this site is a good example. All of the text that fades in is completely visible to search engines, thus it optimizes well.

My purpose in writing about this is not to "bash flash", but merely to point out that using too much of it can hurt your rankings. I use it myself on a selective basis and believe it is an effective tool in the designers toolkit.

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